Designing the Visual Experience of a Legacy Brand EventResponsible for shaping the visual presentation of one of UFC’s most important legacy properties, ensuring the brand’s history is represented with the same premium standard as its flagship events.
Role
VP Creative leadership across stage environment design, broadcast graphics, and creative execution oversight.
Scope
Live Event Creative
Stage Design
Creative Direction
Impact
Elevated the prestige perception of the Hall of Fame presentation
Improved visual consistency across broadcast and live environments
Strengthened collaboration between creative and production teams
Established a repeatable visual framework for future ceremonies
“Set design looked amazing and the whole production was very well done. When show elements and physical stagecraft elicit emotions from honorees and the audience, which I believe happened last night, that’s a great accomplishment. “
Chris Kartzmark
SVP, Production & Programming - UFC
