Vice President, Creative
I build creative teams that deliver brand, content, and live experiences at global scale.
Executive Summary
Creative leader with 15+ years leading brand, campaign, and live event creative within high-performance organizations. Experienced in building multidisciplinary teams, developing scalable creative systems, and driving innovation through emerging technologies.
Recognized for combining creative direction with operational leadership
Emmy Award Winning Creative Leadership for a Cultural Flagship Franchise | Noche UFC
Launch a New DTC Performance Nutrition Brand | UFC Ignite
Building Live Content Systems for Always-On Social Publishing
Creative Direction for Broadcast Environment & Live Experience Design | UFC Hall of Fame
Developing a Global Artist Partnership Platform | UFC Artist Series
Impact
Organizational Leadership
Led and developed creative teams responsible for brand, campaign, and event execution across multiple business units.
Creative Operations Innovation
Developed workflows and systems to improve production scalability and creative consistency.
Brand Leadership
Directed creative across high-visibility brand initiatives and tentpole campaigns.
Innovation Leadership
Helped introduce AI-enabled workflows to improve creative speed and iteration capability.
Talent Development
Mentored designers into senior and leadership roles while improving creative standards across teams.
My work focuses on the intersection of:
Creative leadership
Operational excellence
Brand innovation
Emerging technology
I am particularly interested in how creative organizations evolve through:
AI-enabled creative workflows
Scalable content production models
Creative operations innovation
Technology-driven design systems
Building What’s Next