Designing the Visual Experience of a Legacy Brand EventProvided creative leadership supporting the launch of UFC Ignite, a direct-to-consumer initiative designed to expand UFC into the performance nutrition category
Role
VP Creative leadership across brand development, product launch creative, and go-to-market execution.
Scope
Brand Development
Product Launch
DTC Marketing
Campaign Creative
Cross-functional leadership
Impact
Establish UFC’s entry into a new consumer category
Supported the launch of a new consumer revenue vertical for the UFC brand.
Built the creative foundation for a scalable product brand
Enabled launch across digital and marketing channels
Expanded UFC brand presence beyond events into consumer products
Building a New Consumer Vertical
UFC Ignite was created to extend the UFC brand into performance nutrition, connecting athlete performance with everyday consumers through a direct-to-consumer platform designed for long-term growth.
