Creative Leadership for a Cultural Flagship FranchiseNoche UFC was developed as a marquee cultural platform celebrating Mexican heritage and combat sports culture through a premium brand and live event experience. As part of the creative leadership team, my role focused on establishing a cohesive creative vision and building the systems necessary to execute the initiative across campaign, broadcast, and live event environments.
Sports Emmy Award Winner | Outstanding Studio or Production Design (2025)
Noche UFC represented more than a fight card. It was positioned as a cultural franchise opportunity requiring a distinct visual identity capable of scaling across marketing, broadcast, partnerships, and live event experiences.
Role
VP Creative leadership across concept direction, team oversight, and execution quality.
Campaign | Broadcast | Emmy Award Winning Production
Scope
Creative Direction
Brand Identity
Experiential Innovation
Cross-functional alignment
Impact
Established a scalable visual identity for a new cultural franchise
Elevated creative consistency across platforms
Enabled fast execution across multiple teams
Helped position Noche UFC as a repeatable tentpole initiative
